Hoarderlife is a Ghent-based curated vintage interior design shop. They help their customers find second hand design furniture. Now, they also want to expand their business to e-commerce.
Amid slowing economic activity, COVID-19 has led to a surge in e-commerce and accelerated digital transformation. Hoarderlife saw the opportunity and decided to jump on it immediately. But as with any startup, their resources are limited. How could they maximise the limited budget, energy and time they had and still keep the momentum going?
When it comes to limited resources, we need to think and act strategically. Before taking any action, we must have a clear, detailed and thorough marketing strategy and plan. First, we validated the need to buy second-hand interior design items online. Then, we used social media such as Instagram and Facebook to create an ICP (Ideal Customer Profile) based on real people. Next, we used it to develop a Go-To-Market strategy.
We helped Hoarderlife find other business opportunities that will not only contribute to their profits, but also strengthen their brand in the interior design world. Since our collaboration, they have received coverage in design magazines and online newspapers – boosting their online and offline presence.