Atelier Lilibo specialises in unique, handmade jewellery for women. The brand focuses on the B2C market for trendy, high-quality fashion jewellery for daily use.

Challenges

Atelier Lilibo is yet to find its USP to stand out from the competitors. The B2C jewellery market is no longer a blue ocean market, but we believe that with the right niche, they can fill the gap in the fashion industry.

Solution

We conducted a thorough market research because we need to dig deep into the minds of the customers. We interviewed the best ideal customers we want to reach. The goal is to bring them back to the moments when they need Atelier Lilibo’s products the most, when their deepest desires and needs took place.

Impact

Atelier Lilibo is now able to identify their differentiation points. Thanks to the data obtained from the market research, they can now focus exclusively on their strengths and make strategic choices for the growth of their business. Their sales went up by +69 percents and customer loyalty also increased by +23 percents.