Wallin’ is an organisation that specialises in murals, projects and events where graffiti is the central theme. Together with national and international artists, they develop customised street art projects and concepts.

Challenges

Wallin is a Belgian creative organisation that specialises in graffiti and street art. They visualise ideas for their customers in the form of murals and use it as a medium to tell stories, upgrade the environment and bring people together. They have an impressive portfolio and have worked with local, national and international artists. Now they are looking for a way to reach more customers and reduce frictions in the buying cycle.

Solution

We jumped straight into a growth sprint roadmap. We conceptualised an omni-presence flow, launched a retargeting campaign, ran different AIB tests, automated their marketing efforts and re-designed their customer journey.

Impact

Thanks to data-backed advertising, Wallin is seeing a +70 percents uplift in conversion rate optimization and succeeds to grow their revenues to 6 figures in 5 months. Their social media is also increased by 65 percents giving them the opportunities to reach more street art lovers. As a cherry on top, their online crowdfunding campaign has also been a tremendous success, helping them achieve their goal by +150 percents.