Edea Group is an e-learning platform for health professionals. They develop online solutions to help organisations and individuals achieve their training goals in the most efficient way possible.
As their concept is still unique in the health industry, their biggest struggle is brand awareness. Their online presence was minimal and did not deliver the expected results. Because of this, their sales are suffering. Now they are looking for a way to increase their brand awareness organically through digital channels.
We immediately started developing a marketing plan. Then we implemented it by creating brand awareness campaigns. We combined this with vibrant visuals and strong ad copy. After that, we continued to monitor and adjust the performance of the ads in order to achieve our goals and KPI.
Edea Group’s brand awareness rose to +244 percents in two months. Their website visitors increased by +147 percents and so did their returning visitors. Our campaigns succeeded in introducing their services to their customers and this positively influenced their pipeline. As a result, their sales have also improved.