Airbnb launched their app in 2012 with the aim of helping people choose more customised travel options. However, many people are still unaware of this app.
The interesting thing is that Airbnb used data to better personalise their offer and thus increase the number of active users.
So what did they do?
How did they do it?How Airbnb uses data in their mobile app to increase active users? by Higrowth