About Us

Smart multi-variant A/B testing platform for higher conversions and lower costs

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Way of working #1

AI-powered multivariate testing for scalable & repeatable growth

Launch multivariate tests in 5 minutes, optimize performance in real time, and scale what works without wasting time or budget.

Designed for B2B teams who want faster decisions, better ROI, and less guesswork in their marketing.

How it works

Way of working #1

Launch high-performance campaigns in 5 minutes

Select from pre-built marketing funnels and launch instantly. Our system sets the right KPIs automatically, no manual setup, no guesswork.

Way of working #2

Optimize with best practices & proven templates

Use industry-tested strategies and AI-driven templates to improve conversions and lower costs without extra hires. Run unlimited campaigns with zero setup fees.

Way of working #3

Improve performance with a data-driven feedback loop

Track real-time results and get instant, actionable insights. Scale winning variations, pivot faster, and accelerate A/B testing cycles by up to 5x.

What we stand for

Think like an owner

We take responsibility and think long-term. Each challenge matters like it’s our own business at stake.

Growth mindset

We test, learn, and evolve every day. We push limits, break patterns, and raise standards continuously.

Strategic speed

We move with clarity and intent. Fast action creates fast results through focus, insight, and execution.

Authenticity and passion

We are proud of our identity. We show up with heart, guard our values, and lead with intention.

Data, science & psychology

We are committed and driven to bring people, data, innovation and technology together.

Creating impact

We act with purpose and care. Every decision, test, and improvement drives progress that truly matters.

Key results you can expect

2 X

More conversions

20 %

Media cost savings

3 X

Speed up testing cycle

75 %

Avg. Revenue growth

Supported integrations

Trusted by

Our Team

Isabella Pratita

Co-Founder & CEO

Maarten Dermul

Co-Founder Growth & Operations

Karel Duran

Data Engineer

Rina Bertha

Marketing Officer

Safouan Moaligi

Marketing Intern

How we help brands scale

How we generated 2x revenue growth in 6 weeks

How we generated 2x revenue growth in 6 weeks

Remote.com is a global HR solutions provider helping remote-first companies hire, manage, and pay employees around the world. Their platform is developed to assist international large and small companies in managing their payroll, benefits, taxes, and compliance.

How we get 1.000% ROI with demand generation strategy

How we get 1.000% ROI with demand generation strategy

Elliptic is a cyber security FinTech company that has pioneered the use of blockchain analytics for financial crime compliance. Elliptic traces cryptocurrency transactions to identify sources of illicit activity, empowering financial institutions to maintain compliance and law enforcement agencies to solve crimes.

How we achieved +70% uplift in CRO

How we achieved +70% uplift in CRO

Wallin’ is an organisation that specialises in murals, projects and events where graffiti is the central theme. Together with national and international artists, they develop customised street art projects and concepts.

Scale what works. Skip what doesn’t.

Run smart, multi-variant A/B tests across pages, emails and ads, all in one place.

See it in action and watch your results improve in days, not weeks.

Get a live demo