On September 14, 2023, we hosted an electrifying 30-minute webinar, “AI’s Impact on B2B Tech Marketing and Sales,” that left participants buzzing with excitement. We dived deep into the transformative power of AI, exploring its role in reshaping B2B marketing and sales strategies.

Backed by insights from McKinsey’s “The State of AI in 2023” and ViB Tech reports, we uncovered the immense potential of AI in driving revenue growth across various sectors. From tech to banking to pharmaceuticals, industries are poised to thrive through strategic AI adoption, with opportunities, challenges and implementations spanning the entire customer journey.

Participants emerged equipped with a newfound appreciation for the synergy between human expertise and technological innovation. Empowered to leverage AI-powered tools for data analysis and personalised marketing campaigns, they left eager to embark on their own journey of growth and innovation.